Friday, April 5, 2019

23A - Your Venture's Unfair Advantage

Resources in my venture:

  • Potential investors (family members)
  • Access to sports agents
  • Access to athletes
  • Partners who are willing to customize the website
  • Advertising/marketing background
  • Creativity to make the idea work
  • Experience customizing database to contain agent/athlete information
  • Relationship with CEO at the orange bowl
  • Sports world continuing to expand
  • Network to expand idea quickly
VRIN Analysis:
  • Potential investors
    • Value: very valuable because it will allow me to actually create the product
    • Rare: not very rare, as lots of people have investors
    • Inimitable: others can copy this method rather easily
    • Non-substitutable: There are other resources, such as friends and random investors that can emulate the same value
  • Access to sports agents
    • Value: This is incredibly valuable when it comes to my business idea
    • Rare: This is relatively rare, as most people haven't had detailed communication with agents
    • Inimitable: This is inimitable as long as you have a good work ethic and are patient to get in contact with them
    • Non-substitutable: There are no other resources/people that can substitute for agents
  • Access to athletes
    • Value: Very valuable, just as agents
    • Rare: Having connections is somewhat rare, but less rare than relationships with agents
    • Inimitable: Pretty easy to copy for other people 
    • Non-substitutable: There are no other resources that can provide the same value
  • Partners who are willing to customize the website
    • Value: Invaluable, considering the individuality of the website
    • Rare: Having friends willing to help out isn't necessarily rare, but in this case, the technological advancement is rather rare
    • Inimitable: Others can copy this resource easily for other ideas
    • Non-substitutable: I can hire other people to help with the website, I don't need the partners I currently have picked out
  • Advertising/marketing background
    • Value: Pretty useful in figuring out the best way to advertise my product and maximize revenue
    • Rare: Reasonably rare given my age and detailed experiences 
    • Inimitable: With education and practice others can easily copy this competitive advantage
    • Non-substitutable: This invaluable knowledge is irreplaceable and will help out in the future
  • Creativity to make the idea work
    • Value: Very valuable in identifying the best way to turn this idea into a product
    • Rare: Relatively rare, but others definitely share as much, if not more creativity
    • Inimitable: With practice, it is a skill others can acquire as well
    • Non-substitutable: This is a pretty invaluable resource that only takes with practice
  • Experience customizing database to contain agent/athlete information
    • Value: This is incredibly valuable, as it something I acquired working for a financial planning firm
    • Rare: This is a very rare resource as most people don't have this background
    • Inimitable: Others would need very specific experiences to understand how to run this
    • Non-substitutable: Other resources can help this experience, however, it is hard to come by
  • Relationship with CEO of the Orange Bowl
    • Value: This tremendous relationship I have is incredibly useful for building future connections
    • Rare: This is a one-of-a-kind relationship
    • Inimitable: The vast majority of people would have a tough time imitating this relationship
    • Non-substitutable: Not many resources can provide the same benefits as the CEO of the Orange Bowl
  • Sports world continuing to expand
    • Value: This is a huge asset to my future endeavors 
    • Rare: This is an extremely rare thing that is uncontrollable by any one person
    • Inimitable: Once again, due to it being uncontrollable this is tough to answer
    • Non-substitutable: No other industries can provide the same benefits for myself as this one
  • Network to expand idea quickly
    • Value: The in-depth network that I have built is priceless
    • Rare: It is extremely rare because no one person shares the same network that I currently have
    • Inimitable: With time, others can imitate it to an extent, but not all the way
    • Non-substitutable: Other people can definitely serve as even better resources, but it will take time and effort to attain those relationships
Top Resource: After conducting a VRIN analysis for each resource, I have concluded that my experience creating a database my top, most relevant resource. It can directly contribute to the success of my product and is the most real-world experience I have attained so far. 

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